HFX ORIGINALS
Born unique. Made original.
Why we copy first.
Your brain comes with mirror neurons: When you see someone act, the same circuits light up in your head as if you were performing it. Babies copy smiles and sounds before they talk. Freedivers copy breathing patterns before they dive. Photographers copy angles before they find their own.
Copying isn’t the opposite of originality. It’s the first step toward it. We mirror → we master → then we break the pattern.
Deliberate practice beats blind practice.
The fastest way forward isn’t guessing. It’s borrowing proven methods. That’s why we built the HFX Masterclass: A library of the exact drills, resets, and resilience tools used by Originals.
Breathing techniques. Focus under pressure. What to do when everything fails. Copy them first, then adapt them until they’re yours.
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EXPEDITION SPOTLIGHT
Seas the Day.
“We're having the best time out here. I know it probably seems monotonous to you back home - rowing 2 hours on, 2 hours off - but we're living the dream. Every day is exciting , we've seen so much wildlife, and we're having such a fun time together. It's just so cool to be out here in the elements".
Image © Seas the Day - Ocean Rowing
Ocean rowing runs on a brutal rhythm: Two hours at the oars, two hours to rest, 24/7 for months. Sleep never feels complete, it’s constantly broken. But here’s the science: Circadian Reality. Two-hour blocks fragment REM cycles, yet studies show consistency matters more than total hours. By sticking to the same on/off rhythm, the body adjusts, reducing perceived sleepiness. Routine > randomness, even in chaos.
Calories are king at sea. Meals are lightweight freeze-dried packs, boosted with high-energy snacks to keep energy up during endless shifts. But the secret weapon is the morale item: a square of chocolate, a favorite playlist, or a message from home. Small pleasures become fuel as important as carbs. Neuroscience backs this up; frequent, honest micro-rewards release dopamine, keeping drive high during long, uncertain challenges. Motivation doesn’t come from one big feast; it comes from dozens of small boosts.
Out on the open Pacific, rowers live in a stripped-down world: heat, salt, endless horizon. Every choice - when to row, when to rest, how to recover - matters. But humans aren’t the only ones playing this game. The ocean is full of species running the same survival experiment.
Sharks and tuna conserve energy by slipping into the “conveyor belt” of ocean currents. Instead of fighting the water, they draft along invisible highways that move them thousands of kilometers.
Flying fish burst out of the sea and glide for up to 200 meters, because escaping gravity is cheaper than outswimming predators.
Sperm whales dive more than a kilometer deep, slowing their heart to just a few beats per minute. That bradycardia buys them the oxygen to stay underwater for over an hour.
The lesson? In the ocean, survival doesn’t come from brute force. It comes from hacking biology, finding clever ways to do more with less. The same lesson rowers discover every day: Endurance is strategy.
Boat
Oars
Cabin
HFX Originals
Li Karlsén
Word record holder: Freeviding under Greenland ice.
Seas the change
Miriam Payne and Jess Rowe are rowing across the Pacific Ocean.
Ella Hibbert
Currently sailing solo around the Arctic (world record attempt).
Nina Jensen
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Jill Heinerth
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A dyslexic venturesome voyage
THE BLUEPRINTS
Open access.
Some Originals leave behind more than stories, they leave a heritage.
Sven Yrvind’s tiny-boat blueprints challenge how we think about the sea: Smaller, slower, more resilient. While the world built bigger yachts, he proved that radical originality can fit inside a few meters of plywood and steel. For Yrvind, every line on a blueprint is a manifesto against convention..
Image © Sven Yrvind. Photographer: Björn Anders Jörgensen
Sailing a minimalistic yacht from Ireland to New Zealand at the age of 80 might seem crazy to most. For Yrvind it’s the only logical way to show a small boat is superior to a big boat, something he’s been working his whole life to prove. Throughout this treacherous journey we raise questions about meaningfulness, our choices in life and question our way of living.
"Many people misunderstand life. They think comfort is happiness, but unfortunately, that kind of happiness only works in the short term because, like drug abuse and instalment purchases, it burns energy intended for your future well-being. Those who enjoy effortless comfort are constantly deprived of energy. They lose strength, become lazier and fatter, have less good health and are more easily bored."
Not all blueprints are drawn in ink. Folkwise is our upcoming project on the unwritten designs of coastal life; the skills, crafts, and stories carried by elders and communities. These too are blueprints: Patterns for resilience that risk being lost, unless we keep them in motion.
BE AN ORIGINAL
Please copy.
Because here’s the paradox: Every original starts by copying. It’s how our brains are wired, and it’s how resilience is built. But copying is only the beginning. The point is to use what you borrow until it transforms into your own.
Think of this as a first taste. Three shortcuts, distilled from the Masterclass. Explore the full journey when you’re ready.
Image © Li Karlsén
Science: Your brain comes with mirror neurons: when you watch, the same circuits fire as if you’re doing it. That’s why imitation is the first stage of mastery, a shortcut built into your biology.
Exercise: Watch someone you admire (live, on video, or even replayed in your head). Mirror their posture, rhythm, or breath for 60 seconds. Notice how your body starts “learning” without action.
Science: Research on deliberate practice shows that improvement doesn’t come from repetition alone, but from using the right drills with feedback. That’s why Originals lean on rituals and resets: They cut through noise and hardwire performance under stress.
Exercise: Pick one tool from the Masterclass. A 60-second breathing reset, a visualization drill, or a focus hack. Commit to practicing it once a day for a week. Notice how a “borrowed” tool quickly starts to feel like your own.
Science: Studies on resilience show that failure activates the same learning centers in the brain as success, but the memory is stronger. That’s why Originals talk openly about breakdowns: They’re not scars, they’re data.
Exercise: Write down your last small failure. Instead of asking “Why did this happen?”, ask: “What system failed, and what’s the adjustment?” That one shift turns failure into a blueprint for progress.
Save Mental Energy
Future Self Rehearsal
Stress Makes Memory Stick
ORIGINALS LAB
Your turn.
Here you test ideas the way explorers test equipment; by trying, adjusting, and trying again. Every run adds a layer to your map of what works.
Why: Progress is invisible without a starting point. Jacques Cousteau’s crew logged every dive; depth, time, air, and gear. Those baselines became the backbone of safe diving practices still used today.
Do it: Record your own Day 1. Capture a video, time yourself, or note down the conditions. Don’t aim for perfect, aim for documented. Your baseline is the reference you’ll grow from.
Why: Roald Amundsen reached the South Pole first not by brute force, but by endless trial runs. He tested skis, clothing, and sled dogs in Arctic conditions until every detail was refined. Iteration gave him the edge over less-tested approaches.
Do it: Take your chosen skill and test it 3 times with one small change each round. Adjust speed, tools, or environment. Side-by-side trials reveal what really works and what doesn’t.
Why: Sylvia Earle’s dives always end with notes; recording conditions, observations, and outcomes. Reflection turned raw experience into scientific insight and, later, conservation action.
Do it: Pick one measurable variable linked to your practice (e.g. words written, breaths held, distance covered, errors made). Record it every session for 7 days. At the end, plot it on a simple graph. The trendline tells you more than memory ever will. It shows if you’re building momentum or stuck.
