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POWERED BY PASSION
It's a skill:
Hold Fast. Dream Big. Live it.

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FEATURED MENTORS
Li Karlsén
© video
Jill Heinerth
The Maclean Brothers
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POWERED BY PASSION
It's a skill:
Hold fast. Dream big. Live it.

This is where passion meets perseverance. From world records to wool mittens. HoldFastX blends all. To motivate and back you.
Video © Li Karlsén

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FEATURED MENTORS
Li Karlsén
Jill Heinerth
The Maclean Brothers
WE'RE ON

DREAM BIG

Research shows that people who pursue personal dreams report greater life satisfaction and lower stress levels.

HFX Mitten Pattern

$0.00
Forget tattoos. This generation wears its grit in wool. Hold Fast is knit right into these mittens, designed by Une Cecilie Oksvold, known for her bright knits. A pair of mittens is now onboard with Ella Hibbert as she attempts a world record, sailing solo around the Arctic. It is a story worth wearing.
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HOLD FAST!

“Hold Fast” was once inked on sailors’ knuckles before heading into rough seas. Today, it’s our reminder that resilience is a life skill.
LIVE LIFE FULLY

LIFE QUALITY SKILLS

HAPPINESS & DREAMS

Research shows that the ability to hold fast, to keep going when things get tough, is one of the strongest predictors of long-term happiness, purpose, and success. Resilience is also the skill that turns wild ideas into real adventures.

TRAIN YOUR SKILL

Like any skill, resilience can be trained. Through mindset tools, rituals, and real-life inspiration, we turn “hold fast” into something you can actually practice.

GEAR UP

HFX TOOLS

Tools, guides, and designs to keep you moving; on the water, in training, or chasing your next big goal. From books to breathing loops. All of it built to work.

HFX Dream Lab

HFX Dream Lab: Launching 2026. A faster format to fulfil your dream. Short sessions, proven tools, and a push to take the next step and live more.

Into the Planet: My Life as a Cave Diver

From one of the world’s most renowned cave divers, a firsthand account of exploring the earth’s final frontier: the hidden depths of our oceans and the sunken caves inside our planet. More people have died exploring underwater caves than climbing Mount Everest, and we know more about deep space than we do about the depths of our oceans. From one of the top cave divers working today - and one of the very few women in her field - Into the Planet blends science, adventure, and memoir to bring readers face-to-face with the terror and beauty of earth’s remaining unknowns and the extremes of human capability.

Screen Shelter

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Screen Shelter is a free pop drop from HFX. A looping Arctic fireplace made for your phone. It’s simple, steady, and designed as a pocket-sized calm. Use it as a background, lock screen, or just let it flicker when you need a pause.

HFX Mitten Pattern

$0.00
Forget tattoos. This generation wears its grit in wool. Hold Fast is knit right into these mittens, designed by Une Cecilie Oksvold, known for her bright knits. A pair of mittens is now onboard with Ella Hibbert as she attempts a world record, sailing solo around the Arctic. It is a story worth wearing.
THE RESILIENCE SERIES

MASTERCLASS
Learn from the Best

Through stories and tools from world record holders, explorers, and ocean adventurers, HoldFastX brings their grit, focus, and mental strategies to a new generation.

Image of  our ambassador Li Karlsén. World record holder freediving under the Greenland ice. Photographer: Alexander Dawson

Your Mentors
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Li Karlsén
World record freediver
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Jill Heinerth
Cave Explorer Legend
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Christa Funk
Extreme Wave Photographer
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The Maclean Brothers
World Record Ocean Rowers
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Jess Rowe
Rowing across the Pacific
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Miriam Payne
Rowing across the Pacific
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Ella Hibbert
Solo-sailing around Arctic
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From Stress to Strength

When the body faces pressure, the signals are almost always the same: Elevated heart rate, quicker breathing, higher cortisol. In laboratory studies, participants showing these responses performed very differently depending on how they understood them. Those who saw the signals as threat became less accurate and more anxious. Those who saw them as preparation showed better focus, faster recovery, and higher confidence. Psychologists call this the challenge vs. threat response.

This doesn’t make stress harmless - chronic overload still damages health. But it shows that, in short bursts, pressure can be used as fuel if we learn to interpret the signals differently. High performers often train this ability: Before an event, they re-label the pounding heart as readiness, not danger.

In the Masterclass you’ll find tools from freedivers, sailors, and explorers who apply this science in extreme conditions, and break it down into practices you can use in daily life.

Dealing with Fear
 

Jill Heinerth - Cave Diver

The Skills

Freediver Li Karlsén holds her breath under ice for minutes at a time. The same techniques she uses to stay calm in extreme conditions can help anyone reset stress in daily life

Current Expedition

Seas the Day are rowing across the Pacific Ocean. A 13,000 km live test of optimism, grit, and teamwork under extreme pressure.

The Power of Rituals

Checklists, small routines, mental anchors. The tiny habits that keep professionals steady when the stakes are high.

Endorsed by
UN OCEAN DECADE

The UN Ocean Decade aims to build a healthier, more resilient ocean, connecting science, culture, and communities worldwide. Endorsed projects, like HoldFastX, contribute with creative and innovative solutions to help achieve this.

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wearable & shareable

POPCULTURE
Worldwide icons

“Hold Fast” is a mindset. In a world flooded with messages, we make resilience stand out. We bring it into the world through; visuals, music, mittens, tattoos, and expeditions.